SEO Basics Online Course

Learn SEO basics & optimize your site - introduction to SEO techniques for entrepreneurs, marketing managers & newbies.

Getting Started

• Welcome!
• Introduction to SEO

Basic & Core Concepts - DOM Interaction with Vue

• The Definition of SEO & Looking at Google's Search Results
• What is SEO and why is it important?

How do search engines work?

• The 5 Key Areas of How Search Engines Work
• The Search Engine Web Crawler: How Google Discovers your Site
• Google Cached Pages - How Google Stores Your Web Pages
• How a Search Engine works - Retrieval of a Search Query
• Search Engine Ranking & What is Google PageRank?
• What are SERPs – The Google Search Engine Results Page

On site SEO, on page SEO & off page SEO

• The differences between On site SEO, on page SEO & off page SEO
• On site SEO - Website Speed
• On site SEO - How mobile friendly is your website?
• The 8 Key Elements of On Page SEO
• Keyword Research [On-Page SEO Key Element #1]
• Page Title [On-Page SEO Key Element #2]
• Meta Description [On-Page SEO Key Element #3]
• Heading Tags [On-Page SEO Key Element #4]
• Content Writing [On-Page SEO Key Element #5]
• Alt Tags & Images [On-Page SEO Key Element #6]
• HTML Microdata [On-Page SEO Key Element #7]
• Internal Linking [On-Page SEO Key Element #8]
• Off page SEO: How to encourage natural brand discussion and link building

How to measure SEO

• Intro & How to measure click-through rates
• How to campaign manage your SEO - SEO campaign management
• How can you measure the effectiveness of SEO?

Summary & closing thoughts

• Summary of what we covered in the course
• Closing thoughts & thanks